Client Development

Akina Client Development Series



Options: Free in-person attendance or $10 on demand video


You can be more effective in building and maintaining client relationships! Attend one or all sessions to ramp up your client development this year. The sessions will be conducted by Tasneem Goodman of Akina Corporation. Akina is a training, coaching and consulting firm that helps lawyers rethink how they build relationships to achieve greater success in business development and leadership. Lunch is generously provided by the sponsoring location.


Creating a Game Plan for Client Relationship Building
Original Airdate: February 5, 2014/1 IL Prof. Resp. Credit
Watch the On Demand Video Now ($10 fee)


Learn the fundamentals of relationship building and best practices to sow the seeds now for future business development fruit. You will learn how to: understand the framework and underlying principles of business development; identify potential clients and most the important internal and external stakeholders; and create a marketing road map that supports building and maintaining a robust professional network.

What Silver Bullet? De-mystifying the Sales Process
Friday, March 14, 2014/12:00-1:00 p.m.
Winston & Strawn LLP, 35 Upper Wacker Dr., #4200, Chicago
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There are no silver bullets or magic phrases one can say to make a prospect buy. There are, however, simple and intuitive tactics that enhance the credibility of you and your firm and increase buyer readiness to get to yes without guesswork. Get practical tools and tactics to successfully qualify and pursue business, effectively set up the close and, when necessary, confidently ask for the business.

Creating SuperFans through Client Experience
Monday, April 7, 2014/12:00-1:00 p.m.
Women’s Bar Association of Illinois, Chicago Bar Association Building, 321 S. Plymouth Ct., Chicago
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Get key best practices to help attorneys create a unique client experience and re-think how to define, provide and measure value with clients. You will learn how to: develop and maintain authentic relationships with clients; understand and provide counsel in the context of the client’s business; communicate in ways that build trust and loyalty; and more.