- Customer Validation: Guidance for online use of testimonials and case histories
- Showcasing Achievements: Considerations for promoting your ratings and rankings
Attend this session to help make ethics compliance an asset - and ensure your online marketing is in harmony with the latest best practices.
Jay Butchko, J.D.
Jay Butchko is a SEMPO Certified Internet Marketing Consultant with over 14 years experience working with law firms on strategies to acquire new clients and grow revenues. As a trained marketing consultant with a B.A from Rutgers University and a J.D. from Widener University, he is skilled in evaluating existing marketing programs and implementing cutting edge online solutions to drive high performance and maximize ROI. Jay was a key member of the team that developed and launched www.lawyers.com as well as a patented law firm lead delivery system for LexisNexis Martindale-Hubbell. He has spoken at the New York Legal Technology show, given CLE and marketing seminars throughout country most recently at Delaware County Bar Association in Media, PA. Jay lead our National Internet Marketing Consulting team and has a working knowledge of the competitive landscape online in a wide range of markets across the country. His is currently the Director of Acquisition and Retention at LexisNexis Martindale-Hubbell.
David Wodnicki is a Law Firm Marketing Specialist in NYC. He has met over 2000 lawyers in 4 years at LexisNexis and has helped hundreds of lawyers stand out from the crowd. David is SEMPO certified and specializes in internet marketing for small Law firms, generally less than 15 attorneys. David has helped Lawyers from all practice areas generate new clients from the Internet via SEM, SEO, Google Optimization, Pay Per Click, Pay Per Lead, Lawyers.com, and Martindale.com. Additionally, with over 13,000 followers on Twitter and LinkedIn, David has helped lawyers be visible in the growing social media space. David is originally from Los Angeles, CA and has a B.S. from the University Of Southern California Marshall School Of Business. He can also throw a basketball the length of 2 full courts and make it.