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Branded Labels: New Marketing Modalities for Lawyers
 
Date: 05/29/2013
 
Location: The Chicago Bar Association, 321 South Plymouth Court, Chicago, IL 60604
 
Presented by: Solo/Small Firm Practitioners
 
Experience Level: Intermediate
 
MCLE Credit: 2.75 IL PR Credits
 
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In recent years, attorneys have found themselves using new techniques for reaching clients (and for clients reaching them). With many types of "branded labels" competing for attention, attorneys need to know what platform works best for his or her practice. Our esteemed speakers will present an interactive review of the different models available and the pros and cons of each, as well as potential ethical dilemmas that may surface.

SPEAKERS:
Mark Britton, CEO and Founder, Avvo
Will Hornsby, Staff Counsel, ABA Division for Legal Services

MODERATORS:
Stephen L. Hoffman, Law Office of Stephen L. Hoffman LLC
Kenneth H. Levinson, Joseph Lichtenstein & Levinson
Chairs, CBA Solo/Small Firm Committee


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